01
Feed engineering
The feed is your targeting layer.
Titles, product types, GTINs, colour, size, custom labels and supplemental feeds shape relevance long before a bid is placed.
WOLF / Google ShoppingBRISBANE · WORKING GLOBALLY
Google Shopping
Shopping performance starts before the auction.
02
Structure
Give the budget a commercial hierarchy.
Segment where economics or decisions differ: margin, stock, hero products, lifecycle, price competitiveness and customer-acquisition role.
03
Control
Read demand beneath the automation.
Search-category insight, brand behaviour and product-level outcomes reveal when aggregation is helping, and when it is hiding waste.
PLAIN ANSWERS
Useful details.
What is a Merchant Center feed?+
It is the structured product data Google uses to understand and advertise your inventory, including titles, prices, availability, images and identifiers.
Do product titles matter?+
Yes. Titles should be accurate, readable and ordered around the attributes customers use to search.
Shopping or PMax?+
Shopping is the retail ad format; it may be served through Standard Shopping or Performance Max. The right campaign type depends on the control and reach required.