01
Profit model
Most agencies sell revenue. Wolf plans for profit.
A single blended ROAS target can overfund low-margin products, hide returning-customer bias and reward revenue that does not create cash.
WOLF / Ecommerce growth partnershipBRISBANE · WORKING GLOBALLY
Ecommerce growth partnership
Your ROAS looks healthy. Your profit should too.
02
Commerce stack
Feed, media and measurement move together.
Campaign structure cannot compensate for weak product data or broken purchase signals.
- Merchant Center and feed diagnostics↗
- Shopping and PMax structure↗
- Product-level margin and stock logic↗
- New-customer acquisition controls↗
- Search, YouTube and Demand Gen where incremental↗
03
Scale gates
Do not scale until the signal deserves more budget.
Wolf looks for stable measurement, query quality, product economics and genuine incremental demand before recommending the next dollar.
PLAIN ANSWERS
Useful details.
What is a good ROAS?+
A useful ROAS target depends on gross margin, repeat purchase, fulfilment costs and overhead. The right target is the one that protects the business’s contribution economics.
PMax or Standard Shopping?+
PMax offers broader inventory and automation; Standard Shopping offers more direct control. The choice should reflect data quality, creative assets, query control needs and the role of brand demand.
Can Wolf optimise our product feed?+
Yes. Titles, attributes, taxonomy, custom labels and supplemental data are treated as media inputs, not a separate technical chore.