Embedded Google Ads partnership
How the partnership works
Every engagement starts with the business model, the people around the account and the measurement layer. Wolf then joins the decision rhythm your team actually uses.
Decision quality
Google can optimise towards the signals it receives. Wolf decides whether those signals represent profit, qualified demand or simply the easiest conversion available.
Fit
Wolf is best suited to accounts where wasted spend, measurement gaps or missed scale matter more than finding the cheapest monthly retainer.
Management fees vary with spend, campaign complexity, markets and measurement requirements. Wolf scopes a month-to-month engagement after reviewing the account and opportunity; there is no generic package designed to fit every advertiser.
In-house can be strong when there is enough specialist workload and senior oversight. A specialist consultancy is often useful when the business needs deeper platform expertise, external pattern recognition and no recruitment ramp.
Existing accounts can reveal immediate waste or tracking issues, but reliable commercial conclusions require enough conversion data and sales-cycle time. Wolf distinguishes early leading signals from proven business outcomes.
Report on spend, revenue or qualified pipeline, acquisition cost, margin context, forecast variance, the decisions made and the next constraint, not a wall of platform metrics.